To implement a good SEO strategy

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Positioning yourself in the first search results offers an incredible marketing possibility : that of being one of the only offers consulted – and therefore – of annihilating a very large part of the competition. In fact, as you can imagine, to stand out, you must build a solid SEO strategy. Once you have determined exactly who your audience is and what problems they are trying to solve, the first step is to define a keyword strategy . In fact, Internet users tend to search by terms of importance.

This is why, first of all, it is crucial to determine Phone Number Data the terms most searched for by your target audience , in order to offer them suitable content. Note that it is important that the identification of these keywords is done before content production, in order to maximize your chances of SEO. put yourself in the head of your target: what keywords will they type into Google to solve their problems? Will his request be in the form of a question? Like “what is inbound marketing”? Or in the form of an association of ideas? Such as “inbound marketing benefits BtoB”? The goal is for your article to appear in the first results of the search engine .




Also take into account the competition existing on each keyword. It will be difficult at first to appear first on a highly searched and general query. It may therefore be interesting to turn to long-tail keywords , less searched for but very specific, with a better conversion rate. Read also: SEO, the spearhead of an inbound marketing strategy Quality content: essential to inbound marketing Keyword strategy overlaps with content strategy.