Positioning the Message to Appeal to Different Buyers Depending on Where They Are in the Buycycle. For Example if Someone is Genuinely New to Your Product and Doesnt Even Know They Want It Then You Could Pitch Your Advertising Based on the Benefits Your Product Provides. If I Wanted to Sell Say a Revolutionary New Power Cell I Wouldnt Talk About Specifications to Someone Unfamiliar With the Product Id Talk About the Fact That It Replaces the Need to Be on an Electricity Grid So the Buyer Doesnt Need to Pay Line Charges. Id Emphasize Benefits. If Someone is Already Aware of These New Power Cells and Knows.
All the Benefits I Would Likely Emphasize Other Than Benefits as the Buyer Should Already Understand Them. This Type of Positioning Will Be Familiar to People Who Do a Lot of Ppc. The Link Text Message and Landing Page Changes to Accommodate Buyers at Different Stages in the Sales Cycle. The Product Italy Telegram Number Data Doesnt Change but the Message Does. Isolate Another Way to Reposition a Product or Service is to Use an Isolation Technique. Take a Single Aspect of the Product and Make It a Major Part of the Offer. For Example Time Magazine Sells Subscriptions to a Magazine but Their Advertising.
Often Focuses on the Free Gifts That Accompany a Subscription. This Technique is Often Used When the Main Product Itself is Well Known to the Audience and Theres Not Much New That Can Be Said About It. Many Software Companies Who Formerly Sold Their Software Now Give Their Software Away as Part of a Freeware Model but Sell Software Support and Maintenance Services Around It. They Isolate an Aspect That Was Always There Service but Now Emphasize It and Push the Actual Product Into the Background. This Tends to Happen When the Product Becomes Commodity and There Are Few Ways to Differentiate It Without .
發表於 2024-3-13 11:22:31
