All of your website pages

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Blogs, and even social media posts should use keywords to help rank for those terms and appear higher on search engine results pages. While researching keywords, look for ones that have a high search volume but low ranking difficulty. You should also look for both short-tail keywords of a word or two and long-tail keywords that are longer phrases that can be added to your pages. This helps you rank for more searches and have a higher chance of being found online. Develop Long-Form Content Long-form content is a piece of published writing that is between , and , words.

These longer pieces of content have a higher chance of ranking for multiple keywords and addressing more than one relevant topic. That can help your content get noticed by search engines and improve your brand’s authority in the eyes of search algorithms. Long-form ICTP Conference 2017 content includes things like: Detailed blog posts eBooks Whitepapers Case studies Product guides Brochures Data sheets If you are an agency and would like to expand your services get in touch with us to become a partner with White label SEO.



This way you provide SEO services to your customers, but without the need to hire specialized staff, invest in individual tools, or learn SEO from scratch. Tell Google Which Pages Not to Crawl Crawling is a term often used in regards to SEO that beginners might not know. When a search engine like Google “crawls” a page, it uses a software called a web crawler to discover information on your webpages like links, content, and keywords.