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Still very popular. We are surrounded by huge advertising billboards practically at every step, in stores we often receive image folders, and on the streets we are accosted by people distributing leaflets and promotional leaflets. Will the internet finally replace these forms of advertising? Time will tell. The choice of advertising media is an individual matter. What to consider when making a decision? How to choose advertising media? First, carefully analyze your target audience. Take into account both demographic data.

Such as and place of residence, as well as detailed data, including preferences, lifestyle, valued values, interests and hobbies. Creating a persona, i.e. a model profile of your target customer, will make it easier for you to choose advertising media. One of the most important philippines photo editor criteria for choosing advertising media is the range of their impact. If you operate on the local market, you do not need to advertise in the national media. Doing so is just a waste of money. Better invest in promotion in local media channels, on local TV and regional newspaper.



You should adjust the advertising media to the preferences of your audience. If your target audience is young people, bet on online advertising. You will reach such a target group the fastest through social media. On the other hand, the older generation is best reached through radio, television, printed materials and outdoor advertising. You can also use direct advertising, i.e. promotional newsletters and offers sent by traditional mail. We recommend ATL marketing, which is exactly what? When choosing advertising media, consider the intensity.