E-mail marketing and its basics. How to involve readers?

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It’s no secret that advertising emails are significantly different from the emails you write to friends and family. When sending such letters, you do not just have to share information, but also increase engagement in order to improve your business, and at the same time do not particularly push the recipients to write convincingly. If all this seems difficult for you, then this article is for you.
Innovt of recipients

Below is everything you have to consider and use when writing marketing emails in order to involve as much recipients as possible with their help. Make it your work tools.
1. Keep a clear purpose when writing

Reading a letter of a good advertising campaign, you can easily understand what and about what it is about. Its text expresses thoughts as clearly as possible, it contains useful information and is written in the tone of the shopify website design  company's brand. Remember this when you write the following mailing letter, and do not try to push more information into it: brit out - the sister of talent.

    Identify one goal and focus on it.

Ask people to sign up for your blog, download a book, try a demo version and visit your website in one letter? In this case, the reader will most likely not do any action of the proposed. Offer him one thing, but do it confidently and convincingly. For example:

“We had a webinar last week...” – a bad example.

“Listen to the recording of the webinar that helped many people...” is a good example.
2. Use the text of the preview (pre-text) as efficiently as possible

The text of the preview, or pre-text, follows immediately after the title.

Pre-texts of letters are highlighted in red

The main task of the pretext is to make letters easily distinguishable with each other so that the user does not get confused. However, this can be used for tricky marketing business: as you can see, 50 (+-5) characters fit there, it is difficult to ignore them, viewing mail from a PC, and especially from a smartphone. Use it competently.



You have to squeeze the maximum out of this small feature. How? It is easier than it seems: make the first sentence of your letter so that looking at the title, and then on the pretext, it immediately became clear what contains a letter and whether it will be useful to the reader.
3. Don’t forget the topics!

We all know how serious a struggle is behind each user’s mailbox. If the topic (title) of your letter is allocated from the sea of other letters, then the opening will increase significantly! How to make the title more exciting and convincing?

    Make it as simple as possible to understand.
    It should not be longer than 50 characters, so that it is not circumcised.
    Give it the expressions: use more verbs.
    Do not write in the language of spam (“Save X percent”, “Use online without registering with delivery for free”, “EnHid earning on the Internet”, etc.).
    Leave it a place for personalization (Clotheying way to insert the recipient name into it).
    Make sure the topic is in line with the content.