Based on the keyword types you add in your settings

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If the costs seem too high, set your ad schedule, reduce your campaign reach location settings, optimize your CPC bids, and for older campaigns on a tight budget, switch to Smart CPC bidding to maimize conversions, if its worth it. c Audiences  eclude ineffective audiences by age, gender and adjust CPC bids. d Devices  right from the start, you can disable the display of ads on tablets they rarely work and after at least one month, adjust your CPC rates to the most effective devices. d Landing page  remember that advertising tets are a kind of promise. You promise in your ads that after clicking, the user will find content consistent with the advertising message on the landing page.


If you advertise tires for Mercedes, and the ads are directed to the category of a tire Europe Cell Phone Number List shop for Opel, your budget is guaranteed to be wasted and the advertising effectiveness will be zero. e Account structure  divide your Google Ads account into campaigns and ad groups. Dont lump all your keywords into one bag. Learn  strategies for grouping keywords in Google Ads  an article written by our head of Google Ads, Karol Krzystalia . Tet advertising on the Search Network   specific tips The socalled Search campaigns are the most popular and oldest type of Google Ads campaigns.  the campaign displays tet ads above or below the organic free Google results.





For your search campaigns to be effective, pay attention to the following aspects . a Keywords  check the keyword match types carefully. Many beginners make the mistake of adding keywords that are too loosely matched, which causes them to target their campaigns too broadly, burning their budget on unvalued users. You can learn more about keyword matches in the Google documentation at this link . Study this article very carefully and you will understand what caused the ads to be ineffective. b Tet ads  create the socalled responsive ads , regular tet ads, are becoming a thing of the past. From June , responsive search ads will be the only type of search advertising.