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Gray hat SEO However, there is still such a thing as gray hat SEO. This strategy is somewhere between white hat and black hat SEO. You're not intentionally trying to trick Google, but you're clearly still trying to gain an advantage for yourself. Actually, Google's standards are not as clear as we often think. But to summarize, in the world of SEO, the problem is not what you do but how you do it. If you buy guest posts on websites that have nothing to do with your niche, and you spam a lot of affiliate links, then you definitely cannot escape being penalized by Google.
On the contrary, if you provide readers of those blogs with unique and extremely useful articles for them, your website will definitely be known by many people and increase its rankings on Google. 8. Should SEO be outsourced? SEO depends entirely on your or your company's budget DB to Data and time. You can outsource SEO services to improve technical aspects such as website speed, optimizing pages, articles and images, or using keywords on the page. However, if you outsource SEO by buying a lot of links from unreliable websites, you will be hit by Google, and your website will even be completely removed from search results.

Another important note for you is about the competitiveness of SEO. If you choose a niche market to develop, you are alone, no one will compete with you and so your website will quickly rise to the top. However, if you choose niches that everyone does, no matter how much money you spend to optimize SEO, it will be extremely difficult because there are thousands of businesses out there also spending a lot of money to optimize. search engine optimization. So be very considerate when choosing a market to develop your online business.
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