First of all it would be an opportunity to build clear communication that would not dilute the perception of the brand Outdated communication Brands develop mature and adapt to the market situation or to the changing needs of their recipients In the light of these changes brand communication can become outdated quite quickly Outdated communication can have two faces The first concerns aesthetic aspects
the brand must ensure that its appearance remains fresh Its not about chasing trends but our collective taste simply changes every few years We shake our heads when we see a photo of ourselves from a few years ago right We treat our brands Cell Phone Number List the same way lets not make them wear bell bottoms when everyone else wears skinny jeans The second face of outdated communication is even more important it concerns situations
when visual communication does not keep pace with the current brand value proposition The Joanna cosmetics brand has been attracting my attention for a long time on the market for years and its visual identification unfortunately shows it I guess Joanna is proud of her history and Im not advocating that you distance yourself from it but the brands visual communication is simply outdated in a way that can be harmful Joanna calls herself a Cosmetics Laboratory.