How does Facebook determine

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Challenges: Facebook changes and declining organic reach The organic reach of companies on Facebook plummeted and is reaching everyone.  In the last year, Facebook went through a series of changes in its logarithm and content positioning policies in its news feed. In addition to this, today the reach reaches only  of the audience, representing a decrease of  data from Ogilvy. According to Facebook, the measures are inevitable and are intended to prevent the accumulation of content in users' news feeds. The number of profiles continues to increase and the competition from brands for space on users' pages is increasingly effective. The offer of information is immense.

To get an idea, there are more than  million companies with profiles on Bahamas WhatsApp Number the platform and on average , shared stories publications that could be seen by a user according to their interests at any time. Facebook shows about  posts on e per user and it's just one of these places for one of these places that you have to compete with. Thus, for Facebook the algorithm needed to evolve to this scenario. The company has the big job of defining what should be shown to users. It is the algorithm that determines the content that will be viewed by each user, in addition to the information that they may like and in which they can participate.





Meanwhile, like , no one knows exactly how Facebook's algorithm determines what's relevant to its users. However, with the changes, there are still some known elements that are part of the process and can help you increase your traffic. Let's talk about these factors below: How does Facebook determine what appears in users' news feeds  Among the known factors that Facebook's algorithm considers when determining what each user will see on their profile are: .- What type of post the user interacts with the most.