Web marketing strategy

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Each monitoring must therefore be carried out in a personalized manner . Does your company buy raw materials from suppliers or work with international partners? Setting up a market watch is mandatory to know how the situation is evolving in your sector of activity, and in that of your suppliers. Does your company have several points of sale, or use a network of carriers? Thanks to the implementation of societal monitoring , you can be informed as quickly as possible of measures put in place by the government that could impact your production or delivery cycle. Can the crisis impact your activity and therefore the perception that a customer may have of your product/service?


An e-reputation monitoring allows you to identify all the results Korea Phone Number Data mentioning the brand name, the name of the manager and your products to identify questions or negative comments requiring a response. Of course, it is advisable to combine all of these monitoring activities to have a global vision of your business, your market and your needs. Your Yumens expert is there to support you in setting up and monitoring your crisis monitoring. n times of crisis, how can I not disrupt my business-generating digital branch? Today, beyond the exploding Google queries on “coronavirus” (see curve above), questions are also being asked about good practices to follow in terms of digital communication strategy for businesses .



Curve representing a peak in searches for the term coronavirus between February and March 2020 These are legitimate questions that many business leaders, communications and marketing managers and even digital managers ask themselves: What should I do with my Google Ads campaigns? What budget should I set for my Facebook campaigns? How do I adapt the animation of my Facebook or Instagram account? Should we maintain SEO efforts? Etc. And indeed, your digital marketing strategy must be adapted to support the development of your business during this period of the Covid-19 crisis, in France and around the world.