Amazon Prime or Disney Plus But thats all good

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The strategists at Netflix understand this well and they are exploiting it in two ways. First, they ensured that Netfli became a common topic of discussion within existing communities such as groups of friends or even colleagues at work. For that, they have gone all out on exclusive series and that is why they are investing heavily in the creation of original series. The idea behind this is to ensure that the communities, the groups to which you belong, talk about these series so that you are forced to subscribe to Netflix if you do not want to be excluded from the discussions. And since you have the need to belong identified by Maslow, well you do it! Netfli goes even further by creating its own community through the social network.

The platform is so anchored in the daily lives of its subscribers that they have developed habits Albania WhatsApp Number and common points between them that Netfli can use to unite its community on social networks! They react to Toudoum for example and only subscribers will be able to understand the bio of the Twitter account. And then not having a Netfli account is weird today and therefore not great for the need to belong. Or you have to make a choice. Assume that we are more like for Netfli since it can activate a new lever to strengthen its community supporter syndrome! Lesson – The Job to Be Done Job to be Done is an essential concept in Marketing.



This is what separates the good from the best. A Job to be Done is the mission of a product. To implement an effective marketing strategy, it is therefore wise to identify all of a products competitors based on its use. Absolutely all of them. Example Netflix competes with Amazon Prime and Disney Plus, that's obvious. But it goes much further. Netfli competes with everything you do with your free time. Thats Netflis Job to Be Done entertaining you when you have time. So, when you exercise, you don't watch Netflix. When youre pregnant in your smartphone on social media, youre not watching Netfli. And even when you sleep, you don't watch Netflix. Sport, social networks and even sleep are three competitors of Netfli. As a result, teams do everything they can to avoid distractions. This is why Netflix generally offers the series in their entirety.