Analyze the environment and research

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Below is the general process that you can refer to Process of Social Marketing Process of Social Marketing Step 1 : Social Marketing audiences, select necessary and accurate information from surveys to apply to strategy Step 2 : Clearly define the purpose and target customers For target customers, determine information about geographical location, age, income, gender, psychology,... For purposes, determine what customers want to do from the product, what information they want to know from the product and what makes them trust your product Step 3 : Build and develop Social Marketing strategy through activities Focus on the subject's behavior State the benefits the message brings Orient the brand's approach Analyze the barriers you will encounter Research competitors Step 4 : Choose the right platform for your target audience Step 5 : Manage and evaluate Social Marketing strategy.



Manage social channels effectively by investing in quality, engaging content, listening Email Data to feedback and interacting with customers Evaluate performance through evaluation indicators, reports on interaction volume, customer feedback, achievements, etc. Important indicators in Social Marketing To evaluate and measure effective campaigns, you need to know the following important metrics: Reach : Number of people reaching and viewing the post Click : Number of users clicking on your content or company name or business logo Engagement : Calculated by total reach divided by impressions, helps you see who has interacted with your posts Organic likes : Likes from natural content or paid content Sentiment: Metric that measures how users react to content or hashtags Tips for building a Social marketing strategy To help you get good ideas in building a Social Marketing strategy, you can refer to some tips and specific strategies in the section below.



Tips for building a Social marketing strategy Tips for building a Social marketing strategy Grasp basic knowledge of social marketing, update market trends regularly Design a short, attractive slogan and tagline that is easy for customers to remember Choose illustrations that are intuitive, meaningful, and easy to impress readers Create and manage quality content Choose a clear posting time that is consistent with the content provided Create engaging video content Build your own Concept Content to make a difference Measure effectiveness periodically through support tools Regularly observe user behaviors and trends to be able to select appropriate content Typical example of Social Marketing campaign Dove's ShowUs campaign Collaborating with Girlgaze and Getty Images in the ShowUs campaign has created an opportunity for international women to break stereotypes about beauty through photos.