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Tencent Video, which laid out short dramas before China Literature, has already tasted the benefits. Tencent Video's micro-short drama Invitation has a cumulative revenue of over million, making it the short drama with the highest revenue. In addition, Tencent Video's Blind Heart has a revenue of million. Recently, Tencent Video has also launched a new short drama project. Its subsidiary recruitment plan this month in conjunction with QQ Short Video and Tencent Content Open Platform, aiming to recruit high-quality short
drama creators. The recruitment plan is open to film and television Malaysia Phone Number Data companies, short drama MCNs, film and television production institutions and individual creators. The plan provides a variety of cooperation methods, such as traffic incentives, revenue incentives, etc. Depending on the quality and popularity of the short drama content, a single short drama can receive traffic support of up to million, and creators can enjoy - yuan for uploading copyrighted short drama content. The unit price of playback per , times. This is also Tencent Video’s more intensive

content support plan after launching the Mars Project in WeChat, another major short drama broadcasting platform owned by Tencent, also released the Micro Short Drama Mini Program Advertising Incentive Policy in October last year, which provides additional advertising funds to developers who meet the relevant conditions for micro short drama mini program advertising. A developer who works on short drama mini-programs at Tencent told Tech Planet that under this policy, developers can obtain advertising funds. After recharging into the advertising account, the platform will limit the advertising funds to be invested in micro-short dramas.
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